Meadow & Thread
"Stitched for Sunlit Moments"
Meadow and Thread exists to dress moments spent outdoors, from sun-filled picnics to quiet afternoons. Crafting breathable, linen inspired pieces, and prioritizing thoughtful surface designs. M&T values longevity over trend-driven consumption encouraging long-term ownership through being repaired, repurposed, or passed on rather than discarded.
Concept
Demographics
Gender: Women
Age: 20s-30s
Income: Middle-Upper Class
Location: Cities or countryside with outdoor culture
Psychographics
Style: Soft, Floral, Feminine, Cottage Core
Budget: $50-$150
Lifestyle: Valuing slow living, these women love spending time outdoors in the sunlight. With picnics and trips to the farmers market, they treasure aesthetic nature experiences. They prioritize comfortable, breathable, and quality fibers with thoughtful textures.
Illustrations
The Poppy Collection - A four garment collection was illustrated, showcasing floral surface designs through embroidery and print.
Tech Pack Elements
Prototypes
Initial prototypes were created to consider fit adjustments for the final garment construction. Adjustments included adding ease to the FT Bodice on both the top and dress. The FT bodice pieces were also reconstructed to incorporate more fullness when gathered.
Final Garments
Design Details
Marketing Strategy
