Toddler Boys by Saddles
Conducted a product development series, from merchandiser to 3D technical designer. Our "company" Saddles, focused on western chic pieces, where our group specialized in the Toddler Boys sector ranging from sizes 2T-6T. Fulfilling the technical designer role, I contributed to techpack construction, 2D pattern creation, and 3D application of a toddler boys button up.
Concept
Demographics
Women shopping for their toddler boys
Age: 25-45
Geographic Location: South, midwest, and southwest rural and suburban areas
Psychographics
Families that love the western and farm lifestyle, whom value country living, outdoor life, and tradition. Simplistic and budget friendly, perfect for a summer day on the farm or family events where chic western pieces become a necessity.
Product
Created technical flats based on designer's vision using Adobe Illustrator. Developed a repeat print option for colorways which are representative of Saddles.
Techpack Elements
Constructed bill of materials, order of operations, and initial garment cost sheets. Produced final fit garment measurements and pattern maker page.
Construction
Construction details pages that provided instruction for pocket construction, facings, button placement, and brand and care label placements.
Pattern
Created garment pattern in Gerber Accumark using size charts. Adjusted as 3D virtual fits were conducted in CLO 3D.
Virtual Fitting
Ensured pattern and fit were correct using CLO 3D. Construction details were used to check sewability of the garment. Fit notes were taken in order to adjust pattern details, where multiple virtual fittings took place.
Visual Merchandising
Used AI in order to produce images of potential in-store merchandising displays.
Final Garment Production
Carried out the cut and sew process using assembly line operations. A Lectra Cutter was used to ensure accurate measurements.
Official Saddles 2025 Collection
